The 25th annual Dickens on Main holiday event will transform Boerne's famous Hill Country Mile into a vintage snowy Christmas wonderland during Thanksgiving weekend, November 28 and 29. This cherished tradition features food trucks, unique vendors, carolers, Victorian-themed characters, and street performers entertaining along Main Street, creating a magical holiday experience for residents and visitors alike. The celebration extends beyond the initial weekend with additional events scheduled throughout December, providing multiple opportunities for engagement and economic activity for local businesses.
The following weekend, December 5 and 6, features the annual Weihnachts Parade on Saturday, where more than 100 lighted floats will process down Main Street while shops stay open late. Friday of that same weekend includes the Wassail Walk and Caroling Contest, adding to the festive atmosphere and encouraging extended shopping hours that benefit local retailers. A third weekend of festivities, December 12-14, offers KinderFest and the Cowboy Christmas Market in Main Plaza, providing a more relaxed holiday vibe for families seeking alternative celebration options while supporting diverse vendor participation.
Dickens on Main festival highlights include live music and carolers throughout the venue, an exciting ice carving show set to music, shops and restaurants opening as early as 10 a.m., and roving street performers on Main Street. Unique attractions include the "Birds of Prey" live show by Last Chance Forever and countless photo opportunities throughout the decorated venue, creating memorable experiences that encourage social sharing and return visitation. The official tree lighting ceremony will take place at Main Plaza on Friday night at 6 p.m., marking a key moment in the weekend's festivities that symbolizes community unity and seasonal tradition.
Streets close each night at 4 p.m. for the event, with parking available on adjacent streets and lots on a first-come, first-served basis. Organizers recommend arriving early and wearing comfortable shoes for the best experience, ensuring visitor satisfaction and positive word-of-mouth promotion. For detailed information about all holiday events and hotel discounts, visitors can access the official website at https://www.holidaysinboerne.com. Larry Woods, Director of Visit Boerne, emphasized the event's significance, stating that Dickens on Main brings the community together and welcomes visitors to experience the magic of the Hill Country during the holidays, serving as the perfect way to kick off the season with joy, connection and small-town charm that strengthens local identity and tourism appeal.
