The arrival of goGLOW in Sherman Oaks provides Los Angeles residents with a new luxury spray-tanning option that emphasizes skin health and clean ingredients during the peak holiday beauty season. The national brand's first California location introduces a skin-first approach to sunless tanning that aligns with increased demand for beauty services around Thanksgiving, Christmas parties, and end-of-year celebrations. The timing is strategic as appearance concerns typically increase during this period when people attend numerous social gatherings and seek radiant complexions for special events.
Inside the modern studio, trained Glow Artists create custom airbrush tans using clean, skin-hydrating formulas specifically blended to match each client's skin tone. The result is a natural, bronzed finish that avoids the streaks, odor, and orange undertones common with traditional spray tans. The brand's commitment to skin health is reflected in its vegan, paraben-free formulas infused with antioxidants and botanicals, setting it apart from conventional tanning services that may use harsher chemicals.
A Grand Opening Celebration is scheduled for December 5 from 12 p.m. to 3 p.m., featuring live demonstrations, giveaways, and the debut of the brand's new Glow Bar concept that blends luxury skincare and beauty services. Founder Melanie Richards and President Tori Johnston will attend the event, where guests can learn about holiday gift card options and seasonal membership programs. More information about the Sherman Oaks location is available at https://www.goglow.co/sherman-oaks.
Founder and CEO Melanie Richards emphasized the brand's alignment with California beauty standards, stating the company aims to provide a glow that's as healthy as it is beautiful without sun damage. The Sherman Oaks studio represents the first of several planned California locations for the growing brand, which has built a national following with its eco-conscious approach. The opening adds to Sherman Oaks' evolving beauty landscape, joining other wellness-driven, eco-conscious beauty spaces in Los Angeles. goGLOW's expansion into California reflects growing consumer preference for beauty services that prioritize skin health while delivering aesthetic results, particularly during periods of increased social activity when people seek confidence-boosting appearance enhancements.
