SEGG Media Corporation announced that two Racing Women drivers, Jorden Dolischka of Austria and Léna Galyó of Hungary, will compete in Round 1 of the 2025/26 Gulf Radical Cup at Yas Marina Circuit. This event represents another milestone in the company's expanding presence in global motorsport and women's racing initiatives. SEGG Media and Sports.com are providing exclusive live coverage through the Sports.com App for iOS and Android, demonstrating their commitment to innovative sports broadcasting.
Both drivers, who were standout performers in September's Racing Women Nations Trophy at Donington Park, enter a competitive 18-car grid as the only female entrants. Dolischka demonstrated exceptional potential during testing runs, achieving the fastest overall time among all competitors. This performance positions her as a serious contender in a field traditionally dominated by male drivers, potentially challenging established gender norms in professional racing circuits. The company's involvement extends beyond conventional sponsorship, with SEGG Media operating a comprehensive portfolio of digital assets including Sports.com, Concerts.com and Lottery.com.
The focus on immersive fan engagement, ethical gaming and AI-driven live experiences represents SEGG Media's broader strategy to redefine how global audiences interact with sports content. Additional company information is available in the newsroom at http://ibn.fm/SEGG. This initiative comes at a crucial time when women's participation in motorsports is gaining increased attention worldwide. By showcasing female drivers in high-profile international competitions, SEGG Media contributes to broader diversity efforts within the racing industry, demonstrating that women can compete at the highest levels of professional racing.
The Gulf Radical Cup serves as an important platform to highlight female racing talent, potentially inspiring future generations of female drivers to pursue careers in motorsports. The live coverage provided through the Sports.com App represents the technological aspect of SEGG Media's approach to sports broadcasting, aligning with contemporary viewing habits while expanding accessibility to niche sporting events that might otherwise receive limited mainstream coverage. The company's presence in Abu Dhabi underscores its commitment to capturing international motorsport events for global audiences through digital platforms.
