SEGG Media Corporation, parent company of Sports.com, has announced a significant expansion of its U.S. marketing strategy through full-page advertisements in seven premier NBA team yearbooks for the 2025–26 season. The campaign covers iconic franchises including the Boston Celtics, Chicago Bulls, Golden State Warriors, Houston Rockets, Los Angeles Lakers, Miami Heat, and New York Knicks, managed through Professional Sports Publications. This NBA initiative follows SEGG Media's successful 2025–26 NFL Yearbook campaign that spanned 25 stadiums, demonstrating the company's growing footprint across America's top sports leagues.
The strategic placement within both NFL and NBA yearbooks represents a calculated effort to embed the Sports.com brand within the most valuable sports ecosystems in the country. Matthew McGahan, chairman, president, and CEO of SEGG Media, emphasized the strategic importance of these placements, stating that by executing brand placements within the NFL, NBA, and IndyCar, the company is delivering precisely what shareholders expect: visibility within the most valuable and culturally significant sports ecosystems in the world. The company's leadership sees these partnerships as essential for building brand recognition among dedicated sports fans.
Director Marc Bircham added that this move advances SEGG Media's broader goal to build a global sports media conglomerate, with new fan engagement and behind-the-scenes content initiatives planned for 2026. The company's portfolio of digital assets includes Sports.com, Concerts.com and Lottery.com, all focused on immersive fan engagement, ethical gaming and AI-driven live experiences. The expanded NBA yearbook campaign represents a continuation of SEGG Media's strategy to establish itself as a dominant player in sports media.
By targeting yearbooks for some of the NBA's most storied franchises, the company gains access to engaged fan bases that represent key demographics for sports content consumption. The full press release detailing this expansion can be viewed at https://ibn.fm/GSzGo, while additional company updates are available in the corporate newsroom at http://ibn.fm/SEGG. This strategic marketing push comes as SEGG Media continues to redefine how global audiences interact with sports and entertainment content.
The company's focus on leveraging established sports partnerships while developing new digital engagement platforms positions it at the intersection of traditional sports media and emerging digital content delivery. The NBA yearbook campaign specifically targets markets with strong basketball traditions and passionate fan bases, providing Sports.com with valuable exposure during the critical 2025–26 season. This expansion represents a significant step in SEGG Media's broader strategy to become a dominant force in the global sports media landscape through strategic partnerships and targeted marketing initiatives.
