Nix Innovation has officially launched as a global venture studio dedicated exclusively to transforming retail and eCommerce through artificial intelligence and deep technology solutions. Founded by entrepreneur Amir Salehi, the studio emerged from a year of quiet development focused on building what shopping will look like in the future, with a mission to address the fundamental problems plaguing modern retail systems rather than applying surface-level fixes. At Nix Innovation, we wanted to move past surface fixes and reach the root of why retail systems often fail, said Amir Salehi, Founder and CEO. I have seen eCommerce brands struggle with challenges such as high shopping cart abandonment and increasing return rates. Many try to solve them by sending more emails or text alerts instead of improving the experience itself. The real solution begins with understanding how people behave, designing better journeys, and connecting technology with human feeling.
The studio's approach is embodied in its name Nix, which represents rejecting old methods and starting from zero. This philosophy drives the company's belief that solving modern retail challenges requires completely rethinking problems from the beginning rather than fixing existing systems. The venture studio model is built to be founder friendly, working with unconventional thinkers who challenge accepted norms and move quickly to implement innovative solutions. Nix Innovation enters the public stage with two active ventures already demonstrating the studio's approach to solving core retail challenges. Xanavo reimagines mobile shopping by delivering app-like experiences through web browsers, using artificial intelligence to personalize every step and improve product discovery. Meanwhile, DialoBuy brings the human touch to online shopping by providing virtual salespeople that help customers ask questions, explore products, and make confident decisions through natural conversation.
The studio operates using a shared technology foundation called the shared tech core, which allows all ventures to grow faster and learn from one another. This structure supports what Nix Innovation calls the Lego strategy, where each venture is designed as an interconnected piece within a larger ecosystem, creating strength and shared growth with every new development. Several retailers are already using DialoBuy to create more personal shopping experiences, with one venture gaining early traction among European retailers according to the company's announcement on their website. Nix Innovation specifically targets four core challenges that continue to limit retail growth: user experience friction caused by disconnected touchpoints, return rate challenges stemming from poor discovery and unclear expectations, logistics complexity involving supply chain inefficiencies, and performance gaps resulting from outdated systems and manual processes. By building ventures that address these fundamental issues through technology and human-centered design, the studio aims to transform how people shop and interact with brands in the digital age.
