The Strike Marketing Institute has announced the launch of the first-ever Strike Marketing Summit, a two-day virtual event scheduled for December 11-12 from 12 PM to 5 PM CST. The summit addresses what organizers call the "invisibility trap" created by the flood of AI-generated content that makes it difficult for founders to gain market visibility. Fernando Labastida, Founder of the Strike Marketing Institute, explained the challenge facing today's entrepreneurs. "The number of 2nd act founders, bootstrapped startups, and global companies entering the market has exploded, but they're all competing with the flood of AI content and VC-funded blitz-scaling marketing. The end result? They're invisible," said Labastida.
The summit introduces a new strategic approach called Strike Marketing, which uses virtual summits as category-defining "lightning strikes" to cut through market noise and establish instant authority. The event features 12 industry leaders who will share strategies for building audiences, categories, and high-growth businesses. Speakers include Russ Henneberry, CEO & Founder of theCLICK, who will present "Growth OS: How to Transform ChatGPT-5 into a Business Growth Engine," and Sheriff Subair, Head of Marketing at HeySummit, discussing "Summit-as-System: Turning Events into Authority, Community, and Revenue Machines." Other notable speakers include Audra Carpenter of Content Hub OS, Pablo Gonzalez from Vendoroo, and Bryan Eisenberg, host of Rock Solid Round Rock.
Darrell Vesterfelt, VP of Growth at Mighty Networks, emphasized the strategic advantage of summits. "A summit just breaks the norm, and is able to get attention better than normal. If I'm going to choose to spend my time somewhere, I'm going to spend it where I can get all the information — not just one idea," said Vesterfelt. The summit curriculum covers critical topics including category design, AI-powered content amplification, founder-led marketing systems, virtual summits as a go-to-market strategy, and business book creation as a growth engine.
The event targets midlife founders reinventing their careers, bootstrapped B2B software founders seeking leverage, global startups entering U.S. and Western markets, and marketing leaders tired of algorithm dependency. More than 500 attendees are expected for the debut event. The summit is supported by growth-oriented organizations including Global Chamber, TechRanch, Empower Breakfast, theCLICK, Rock Solid Round Rock, and HeySummit. Event registration and full details are available at https://summit.strikemarketingsummit.com.
