GEO Ready has introduced an AI visibility assessment tool designed to help businesses understand how modern AI assistants interpret their websites, including widely used platforms such as ChatGPT, Gemini, Claude, Perplexity, and Grok. The platform is one of the first built specifically for small businesses, offering a practical and free assessment at a time when many SMBs are experiencing unexplained declines in Google Ad performance and organic search traffic.
Consumers are shifting away from traditional search engines toward AI assistants and generative Q&A platforms. ChatGPT is on track to hit 700 million weekly active users, as reported by OpenAI. AI Overviews appear on 84% of Google queries, according to BrightEdge. Over half of all Google searches end without a click, per SEMRush/SparkToro. One in three consumers uses AI tools to make purchase decisions, McKinsey reports, and 84% of users trust AI recommendations as much or more than search, according to HubSpot.
"People are no longer just typing into Google, they're asking AI assistants," said Bailey Horne, co-founder of GEO Ready. "If your site isn't readable by these systems, you simply won't show up." Industry research shows more than 70% of JavaScript-rendered websites may fail basic crawler visibility tests, according to Search Engine Journal and Onely. Over 60% require special rendering or hydration to be understood, and many AI systems rely primarily on raw HTML, structured content, and minimal JavaScript.
This means that millions of businesses, especially those built on client-side frameworks such as React and Vue, may not be interpreted or referenced by AI assistants. "These platforms are becoming the new local recommendation engines," said Gavin Horne, co-founder. "But most websites aren't built in a way AI tools can easily analyze." The idea for GEO Ready emerged when the founders noticed a sudden drop in website traffic for their own businesses.
"When our Google Ads started underperforming without explanation, we knew something had changed," said Bailey Horne. "We learned that AI assistants were recommending entirely different websites. That's when we built GEO Ready, to give other businesses visibility into this shift." The platform analyzes how AI engines interpret websites, including whether AI can understand a business, services, and location, whether content is structured in a way AI can extract, and whether brands appear trustworthy and credible.
GEO Ready identifies key trust signals, content structure, and schema improvements AI systems expect, including entity clarity, content structure and formatting, trust indicators, structured data (schema), and on-page content used by AI to generate answers. Businesses use the report to implement improvements internally or externally and track how AI visibility evolves over time, including increased AI citations, higher recommendation frequency, and clearer, more accurate AI descriptions of the business. As the broader category of AI visibility develops, GEO Ready aims to make this emerging discipline accessible, practical, and affordable for everyday businesses. Learn more at https://www.geoready.app.
