Rhug Wild Beauty, a luxury organic skincare brand created from ingredients foraged on the 12,000-acre Rhug Estate in North Wales, is expanding its retail presence in the United States through platforms including Amazon and OneLavi.com. This expansion follows national television features on programs such as Coffee with America and American Trends & Lifestyle, signaling growing consumer interest in the brand's unique approach to clean skincare. The brand's foundation lies in its connection to the Welsh landscape and regenerative farming practices. Founder Lord Newborough, recognized as Entrepreneur of the Year for Health and Beauty in the United Kingdom in 2023, established Rhug Wild Beauty on principles of innovation, integrity, and performance. The Rhug Estate holds distinction as the only rural estate in the UK to possess a Royal Warrant from His Majesty the King, underscoring its commitment to quality and tradition.
Rhug Wild Beauty's formulations center on wild-foraged botanicals harvested sustainably from the estate's meadows, woodlands, and hedgerows. Key ingredients include wild berries rich in antioxidants, elderflower with calming and anti-inflammatory properties, meadowsweet for purification, and nutrient-dense nettle, dandelion, and gorse. These botanicals thrive without synthetic inputs, resulting in potent, nutrient-rich extracts that form the core of the skincare line. Complementing these estate-derived elements are mineral-charged spring water filtered through Welsh terrain and raw honey and beeswax from Rhug's own beehives, providing hydration, repair, and protective benefits. The brand also incorporates globally sourced natural actives chosen for their clinical relevance and performance, creating formulations that bridge traditional wisdom with scientific validation.
A significant aspect of Rhug Wild Beauty's offering is its clinically trialled face cream, designed to deliver measurable results across key skin-aging and hydration metrics. This product emphasizes safety, efficacy, and transferable claims supported by clinical data, addressing consumer demands for both transparency and visible results. The brand's formulation philosophy prioritizes proven natural actives with scientifically supported benefits, cruelty-free practices, and avoidance of unnecessary fillers. As the brand expands its U.S. availability, it highlights how its products reflect the estate's sustainable farming practices and biodiversity commitments. This expansion represents not just commercial growth but increased access to skincare that connects consumers to specific landscapes and traditional practices while meeting contemporary standards for efficacy and transparency.
