goGLOW, a growing sunless tanning and skincare brand, has introduced two new proprietary products aimed at extending and enhancing the results of professionally applied services. The goGLOW Whipped MOUSSE™ and SET IT™ Finishing Powder represent the brand's focus on science-driven formulas and clean application methods under the direction of Founder and CEO Melanie Richards. The Whipped MOUSSE™ is designed as a luxurious, airy formula that complements the signature in-studio goGLOW tan. It provides a smooth, even application that nourishes the skin while adding depth, warmth, and longevity to a professional glow. Created for clients who wish to extend their results between appointments or amplify their color before events, the product combines skin-forward actives for hydration and barrier support with even-tone technology for streak-free development. Richards explained that the Whipped MOUSSE was developed to address client needs for a professional-grade product they could trust between visits, serving as a bridge to maintain a natural-looking glow.
SET IT™, an ultra-fine finishing powder, debuts exclusively in goGLOW studios and online at https://www.goglow.com. This product is crafted to lock in a fresh spray tan or at-home application while supporting a comfortable, confident finish. With a flashback-free formula, SET IT™ absorbs excess oils, helps prevent product transfer onto clothing, and enhances the skin's soft-focus appearance. Richards noted that SET IT has become a non-negotiable step in the service protocol, improving client comfort and tan longevity. Both products are intentionally created to support the brand's national franchise network and reinforce the in-studio service as the core of the goGLOW ecosystem. They aim to give clients more reasons to stay loyal, return more often, and feel connected to the brand's standards of excellence.
Richards emphasized that these products strengthen the service model and protect the artistry of goGLOW Artists, with the goal of keeping clients satisfied with their results and providing franchise partners with tools that elevate their business. The launch underscores goGLOW's transformation from a mobile tanning service into a scaling national brand with over 20 locations open and more than 100 franchise territories sold, recognized for its skin-first philosophy and patent-protected technology. This expansion highlights the brand's strategic move to solidify its market position by offering complementary products that enhance the core service experience. The implications of this announcement extend beyond product innovation, as it reinforces goGLOW's commitment to a holistic approach in the competitive beauty industry, where client retention and franchise growth are critical. By addressing common client concerns like tan longevity and comfort, these products not only improve individual results but also drive repeat business and brand advocacy. This development matters because it showcases how a niche service brand can leverage product extensions to build a more resilient and scalable business model, potentially setting a trend for other service-based beauty companies. The focus on science-driven, clean formulas aligns with growing consumer demand for effective and safe skincare solutions, positioning goGLOW to capture a broader audience seeking professional-grade at-home options. Ultimately, this launch signals goGLOW's ambition to dominate the sunless tanning sector by integrating products and services into a cohesive ecosystem that prioritizes client satisfaction and franchise success.
