SEGG Media Corporation highlighted the strategic importance of Lando Norris winning his first Formula 1 World Championship at the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX 2025, stating this milestone elevates Quadrant, the creator-led motorsport, gaming, and apparel brand co-founded by Norris. Quadrant is now part of Veloce Media Group, in which SEGG Media holds a strategic investment and a future call option for a majority stake. The company's announcement frames Norris's achievement as a catalyst for Quadrant's already rapid expansion, which is supported by partnerships with global brands such as LEGO, Hilton, NordVPN, VISA, Revolut, RailsR, T-Mobile, McLaren, Microsoft, Thrustmaster, and E.ON.
Marc Bircham, chairman of SEGG Media, stated the championship underscores the strength of the company's strategy at the intersection of sports, content, gaming, and culture. This perspective positions the victory not merely as a sporting achievement but as a significant business event that validates SEGG's investment thesis and operational focus. SEGG Media is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, the company is redefining how global audiences interact with content. The latest news and updates relating to SEGG are available in the company's newsroom at https://nnw.fm/SEGG.
The implication of this announcement is that Norris's personal sporting success is directly leveraged to accelerate the growth and commercial appeal of the Quadrant brand within SEGG's broader ecosystem. It signals to investors and the market that the value of SEGG's strategic position in Veloce Media Group, via Quadrant, is enhanced by the heightened profile and marketability of its co-founder. This creates a virtuous cycle where sporting success drives brand value, which in turn can fuel further expansion and partnership opportunities. The announcement was distributed by NetworkNewsWire, a specialized communications platform with a focus on financial news and content distribution. NetworkNewsWire is one of 75+ brands within the Dynamic Brand Portfolio at IBN that delivers access to wire solutions, article syndication, press release enhancement, and social media distribution. For more information, please visit https://www.NetworkNewsWire.com. Full terms of use and disclaimers are available on the NetworkNewsWire website at https://www.NetworkNewsWire.com/Disclaimer.
