Decile has launched Luma, a conversational AI analyst designed specifically for ecommerce brands to transform complex data into clear, actionable insights. The platform allows teams to understand performance, uncover opportunities, and act faster by interpreting results, identifying causes, and recommending next steps through plain language inquiries. Unlike traditional dashboards and static reports, Luma delivers the reasoning behind performance shifts by connecting data points into coherent narratives that drive smarter decisions.
Built on Decile's proprietary ecommerce data model, the AI analyst is purpose-built for how brands sell, market, and retain customers, generating brand-specific, multi-step analyses of real-time data in seconds—a task that typically requires human teams days or weeks to complete. Cary Lawrence, CEO of Decile, explained that brands have a plethora of data and platform tools to navigate, but the data is still very disconnected and it's hard to get clear and actionable answers when you need them. Lawrence stated that Luma cuts through the noise and allows teams across the organization to access insights using plain language.
Early users in a private preview have reported immediate value, particularly for marketing channel owners without dedicated data analysts. One fashion and apparel brand noted that they previously avoided analysis due to time constraints but now benefit from Luma's rapid insights. The platform addresses a growing challenge for marketers who must manage increasing volumes of data across disparate tools and integrations, where performance insights often remain fragmented and lack flexibility for unique brand definitions.
Luma consolidates data into a unified environment that combines elements of a customer data platform, analytics engine, and built-in AI analyst. This integration enables teams to move from data to decisions in one step, bringing clarity to complex multi-step questions. Every result includes visible reasoning and data context to build confidence in answers, replacing scattered dashboards with direct, conversational analysis that requires no manual reporting or data stitching. More details about the platform's functionality are available at https://decile.com/features/luma-ai/.
