Nutritional Products International (NPI) has significantly expanded its Evolution of Distribution® platform, transforming it into a complete end-to-end global market entry solution for health and wellness brands seeking to enter the United States market. The enhanced platform now manages the entire process from international logistics to U.S. retail placement under a single integrated program. This expansion includes strengthened global logistics and freight-forwarding capabilities, allowing NPI to coordinate product movement from virtually any origin worldwide directly to the Port of Miami and onward to its U.S. warehouse network.
The development enables the company to oversee every aspect of market entry, including overseas pickup, international transport, U.S. port handling, customs coordination, warehousing, sales, marketing, retail placement, and e-commerce execution. Mitch Gould, founder and CEO of Nutritional Products International, stated that the Evolution of Distribution® was always about removing friction for brands entering the U.S. market, but now the company has gone even further by eliminating logistical complexity at the global level and offering a true cradle-to-commerce solution. Brands can now focus on innovation and growth while NPI handles everything else.
The expanded platform supports multiple transportation modes including ocean, air, rail, and intermodal freight, providing full visibility throughout transit. NPI can coordinate international shipments from virtually anywhere in the world to the United States, streamline port arrival in Miami, and move products directly into NPI-managed warehouse facilities. The system also accommodates specialized handling requirements for fragile goods, regulated products, and complex shipping needs. To support growing demand, NPI has added additional warehouse capacity, strengthening its ability to scale with clients as market presence expands.
This infrastructure positions the company to handle increased volume across Amazon, direct-to-consumer, specialty retail, mass market, and club channels as it prepares for 2026 operations. The Evolution of Distribution® platform addresses common challenges faced by international brands entering the U.S., including fragmented logistics, disconnected vendors, regulatory confusion, and lack of domestic market expertise. Key benefits include end-to-end global market entry management, centralized execution under one partner, U.S. sales representation and retail introductions, integrated marketing and e-commerce strategy, and operational scalability supported by expanded infrastructure.
Gould emphasized that NPI is not just expanding services but expanding certainty for brands, noting that when a company partners with NPI, they gain an experienced U.S. market operator who takes full accountability for outcomes. With enhanced global logistics capabilities and growing warehouse capacity, NPI enters 2026 positioned to meet rising demand from international brands seeking a trusted, turnkey partner for U.S. expansion. The platform's transformation represents a significant development in how health and wellness brands can approach the complex U.S. market, potentially reducing barriers to entry and increasing success rates for international companies.
