Wendt Partners and PandaDoc will host a live web event on December 4, 2025, focusing on how businesses can leverage integrated Configure, Price, Quote (CPQ) and Customer Relationship Management (CRM) technologies to enhance sales performance. The event aims to address the challenges of building an effective software stack in today's competitive B2B environment, where such integration is increasingly seen as essential for driving sustainable growth. Experts from both companies will demonstrate how combining CPQ and CRM systems can streamline sales operations, improve team efficiency, and accelerate revenue generation. Attendees will learn actionable strategies for optimizing their CPQ approach to better empower their sales teams. The session will also detail how Wendt Partners and PandaDoc are collaborating to redefine the modern sales technology stack through these integrated solutions.
A key component of the discussion will be the seamless integration between PandaDoc's CPQ capabilities and the HubSpot CRM platform, implemented with guidance from Wendt Partners. This combination creates what the companies describe as a unified CRM and CPQ powerhouse, designed to handle the complexities of B2B sales processes. For many B2B organizations, disjointed sales technologies create bottlenecks, errors in quoting, and delayed revenue recognition. By presenting a unified approach, the webinar addresses a critical pain point: the operational friction between sales configuration and customer relationship management. This matters because streamlined quoting processes directly impact sales velocity and customer experience, which are fundamental to competitive advantage in complex B2B markets.
The implications of this event extend beyond a simple product demonstration. The partnership highlights a growing trend toward ecosystem integration rather than standalone software solutions. As companies seek to consolidate their tech stacks for better data flow and user adoption, events like this provide practical insights into achieving those goals. The focus on immediate, actionable steps suggests the content is designed for sales operations leaders and executives looking for tangible improvements, not just theoretical concepts. In an economic climate where efficiency is paramount, optimizing the sales technology stack represents a significant lever for improving margins and growth rates. For more information about Wendt Partners, visit https://www.wendtpartners.com.
