Rhug Wild Beauty, the award-winning luxury organic skincare brand from the 12,000-acre Rhug Estate in North Wales, has expanded its availability in the United States through online retailers OneLavi and Amazon. This expansion provides American consumers with direct access to products that combine estate-grown purity, wild-foraged botanicals, and clinically relevant natural actives. The brand's approach positions it at the forefront of clean, efficacious skincare, with recent features on national television programs increasing its visibility in the U.S. market.
Founded by Lord Robert Newborough, a pioneer in organic and regenerative farming, Rhug Wild Beauty sets a new benchmark for luxury clean beauty. Lord Newborough emphasized that luxury should be credible, transparent, and effective, noting that the brand's estate-grown botanicals and science-backed formulations deliver skincare that is both luxurious and results-driven. The expansion to OneLavi.com and Amazon marks a significant step in bringing this unique experience to U.S. consumers.
The brand distinguishes itself through several key factors. Its ingredients are sourced directly from the biodiversity-rich Rhug Estate, including wild-foraged botanicals and natural elements like mineral-rich spring water, raw honey, and beeswax, which are paired with globally selected high-performance actives for proven clinical relevance. Rhug Wild Beauty formulations utilize advanced delivery systems and clinically validated natural actives to deliver visible improvements in hydration, firmness, radiance, and skin vitality. Several products, including its face cream, have undergone clinical trials demonstrating measurable results across key skin-aging factors.
In terms of ethics and transparency, all Rhug Wild Beauty products are COSMOS Organic certified, vegan, cruelty-free, halal, and handcrafted in the UK. The brand reflects the Rhug Estate's commitment to sustainability, ingredient integrity, and responsible land stewardship. This expansion not only broadens access for U.S. consumers but also highlights the growing demand for clean beauty products that prioritize both efficacy and ethical production. The availability on major platforms like OneLavi and Amazon could influence market trends by setting higher standards for luxury skincare in terms of sourcing and performance.
