Forbes has published a comprehensive trends analysis titled "The Wellness Revolution: Evidence-Based Insights into Biohacking Trends in 2025," authored by wellness industry leader Lindsay O'Neill-O'Keefe. The report synthesizes proprietary data from tens of thousands of verified consumer and practitioner reviews, providing a detailed look at the rapidly expanding biohacking, longevity, and performance markets. O'Neill-O'Keefe, who is the CEO of Wellness Eternal and founder of the Biohacking Index, compiled the analysis to highlight measurable outcomes and data-driven insights.
The report emphasizes the importance of verifiable results and data transparency, reflecting a maturing wellness landscape in 2025. According to the analysis, this focus on evidence-based approaches is a significant trend, moving beyond anecdotal claims to substantiated data. Industry leaders such as Dr. Jason Sonners and Oxygen Health Systems are highlighted within the report as innovators contributing to this shift. The full announcement, including downloadable images and additional information, is available here.
The Biohacking Index, founded by O'Neill-O'Keefe, serves as a data-driven platform that aggregates verified ratings on wellness and longevity technologies and providers. This platform underpins the report's findings, offering a robust foundation for the trends identified. The analysis points to a growing consumer demand for transparency and proven efficacy in health optimization products and services. This trend is expected to influence market dynamics and guide both consumer choices and industry developments in the coming year.
The publication of this report by Forbes signals the increasing mainstream recognition of biohacking and its associated markets. By leveraging extensive data, the analysis provides a clearer picture of where the industry is headed, focusing on practical, outcome-oriented innovations. The emphasis on evidence and verification marks a pivotal development in how wellness technologies are evaluated and adopted, potentially setting new standards for the entire sector. The shift toward data-driven validation represents a critical evolution from speculative wellness claims to accountable, results-oriented practices that could reshape investment, regulation, and consumer trust in health optimization.
This movement toward evidence-based biohacking reflects broader societal demands for accountability in health and wellness, where consumers increasingly seek demonstrable benefits rather than marketing promises. The report's findings suggest that companies failing to provide transparent, verifiable data may struggle in the evolving market, while those embracing rigorous standards could gain significant competitive advantage. The analysis also implies potential implications for healthcare integration, as substantiated biohacking methods may find greater acceptance within conventional medical frameworks, bridging gaps between wellness trends and clinical practice.


