Safe Pro Group Inc. announced that its ballistic protective products unit, Safe-Pro USA, has appointed Michael Wratten as vice president of marketing and sales. The appointment is part of broader business development and expansion initiatives addressing rising domestic demand for advanced body armor and growing international needs for explosive ordnance disposal protective gear. Wratten brings more than 20 years of leadership experience in the defense and protective equipment industry, including senior roles at Shellback Tactical, US Patriot, Chase Tactical, and US Armor, along with two decades of service as a law enforcement officer.
In his new role, he will lead strategic growth initiatives, oversee brand and market expansion, and support the rollout of new ballistic and EOD product lines. The appointment comes as Safe-Pro USA advances initiatives tied to NIJ 0101.07 certification, manufacturing process improvements, expanded marketing efforts, and the planned launch of a direct-to-consumer e-commerce channel. The company's broader mission involves delivering AI-enabled security and defense solutions through cutting-edge platforms like SPOTD, which provides advanced situational awareness tools for defense, humanitarian, and homeland security applications globally.
Safe Pro Group is a leading provider of artificial intelligence solutions specializing in drone imagery processing, leveraging commercially available drones with proprietary machine learning and computer vision technology to enable rapid identification of explosives threats. This approach provides a safer and more efficient alternative to traditional human-based analysis methods. The company's scalable platform, built on a cloud-based ecosystem and powered by Amazon Web Services (AWS), targets multiple markets including commercial, government, law enforcement and humanitarian sectors.
The strategic appointment of Wratten represents a significant move to strengthen Safe-Pro USA's position in the protective equipment market at a time when demand for advanced safety solutions is increasing. His extensive industry background and law enforcement experience position him to effectively lead the company's expansion efforts in both domestic and international markets. For more information about the company's broader operations, visit https://safeprogroup.com/.
