Naoo AG has completed a capital increase by converting shareholder loans totaling approximately CHF 5.2 million into equity, a move designed to strengthen the company's balance sheet. The loans were provided entirely by the principal shareholder, Dr. Thomas Wolfensberger, and their conversion represents a reclassification on the balance sheet rather than new external financing. The transaction involved issuing 1,093,020 new registered shares with a nominal value of CHF 1.00 each. Of these, 1,078,020 shares were issued through set-off against the existing shareholder loans from Dr. Wolfensberger, while 15,000 shares were issued against a cash contribution from another investor. Following this capital increase, the company's share capital now stands at CHF 5,561,277, divided into the same number of fully paid-in registered shares.
The converted shareholder loans consisted of two components: cash loans previously granted by Dr. Wolfensberger to the company, and advance contributions made for share provisions. These share provisions were necessary to pre-finance contractually owed purchase price components related to the acquisition of Kingfluencers AG, as naoo AG did not have sufficient treasury shares available at the time to meet these obligations. The principal shareholder advanced funds on behalf of the company to fulfill these commitments, which have now been converted into equity. This transaction improves naoo AG's equity ratio without changing the economic substance or strategic direction of the company. The principal shareholder maintains a long-term investment strategy and continues to actively support naoo AG in executing its growth and integration strategy.
The company is building a creator-driven social media platform powered by artificial intelligence, and with the addition of Kingfluencers—the largest influencer agency in Switzerland and one of the largest in the DACH region—naoo combines platform innovation with industry expertise in creators, campaigns, and brand storytelling. More information about the company can be found at https://www.newmediawire.com. The capital increase represents a significant step in strengthening naoo AG's financial foundation as it moves toward an integrated ecosystem that includes proprietary creator-driven media formats. These formats, such as vertical shorts and content hubs, are designed to broaden reach, deepen engagement, and support a diversified, IP-driven business model. The company, headquartered in Zug, Switzerland, employs 41 people and is listed on the Dusseldorf Stock Exchange under the ticker NAO.
