Newsworthy.ai concluded 2025 with significant advancements in AI-powered news distribution, network expansion, and industry-first innovations that demonstrate how press releases have transformed from simple media announcements into high-performing marketing assets. As the first newswire to meaningfully incorporate AI into press release distribution, the company applies artificial intelligence across the entire news lifecycle—from content transformation and optimization to distribution, measurement, and long-term discoverability. Unlike traditional wires that syndicate identical copy across generic sites, Newsworthy.ai uses AI to transform each press release into multiple unique, context-aware formats that align with how people, search engines, and AI systems now discover information.
Releases distributed through Newsworthy.ai are structured to support E-E-A-T alignment and modern AI ingestion, increasing the likelihood that brand announcements are retrieved, referenced, and cited by AI-driven search and answer engines. As these systems increasingly rely on retrieving trusted, recent, and well-structured sources, consistent press releases have become one of the most reliable ways for brands to remain visible and credible in AI-generated summaries and responses. In 2025, Newsworthy.ai tripled its total distribution endpoints, expanding beyond general news websites to include geographic-focused outlets covering key markets through its proprietary In-Focus Network at https://NewsRamp.com.
The company launched multiple platform upgrades during the year, including branded newsrooms, enhanced reporting with effective cost-per-click metrics, a redesigned dashboard, premium distribution options, and NewsCrafters.com at https://NewsCrafters.com, which bridges paid press releases with earned media through AI-assisted, human-curated content. Press releases distributed through Newsworthy.ai consistently deliver strong eCPC performance—often outperforming paid search and social advertising—while building long-term credibility, organic visibility, and brand authority. Newsworthy.ai also launched the industry's first proprietary advertising network built specifically for press releases, enabling brands to further amplify visibility and engagement beyond traditional distribution models.
These innovations supported strong platform growth throughout 2025, including an expanded customer base, increased release volume, and multilingual press release distribution to support global reach. David McInnis, founder of Newsworthy.ai and founder of PRWeb, stated that AI has fundamentally changed how news is discovered and consumed—not just by people, but by search engines and AI systems themselves. Mark M. Willaman, Co-founder of Newsworthy.ai, added that 2025 represented a shift from traditional press release distribution to true news marketing. As Newsworthy.ai heads into 2026, the company plans to continue expanding its AI capabilities, proprietary networks, and measurement tools, focusing on building durable, retrievable signals that help brands earn visibility by aligning with how modern discovery platforms actually work.
