A2Z Cust2Mate Solutions Corp. announced that its smart carts will be available at select stores of Migros Ticaret A.S., marking the Turkish retailer's advancement to Cust2Mate's new-generation smart cart platform. This deployment represents a significant step in Migros' strategy to integrate digital capabilities into physical retail environments across its extensive network of approximately 3,800 stores. The modular, data-powered platform retrofits standard shopping carts into connected engagement hubs designed to blend online capabilities with in-store experiences.
According to the company, this technology aims to enhance shopper engagement, increase basket size, strengthen loyalty, and improve operational efficiency. The initial rollout is targeted for select Migros locations in the third quarter of 2026, with plans to scale across the retailer's broader store network. Cust2Mate's AI-driven smart carts personalize every in-store journey by providing real-time customized offers and product recommendations while enabling seamless in-cart scanning and payment. This allows shoppers to bypass traditional checkout lines while giving retailers valuable data-driven insights to optimize merchandising and streamline operations.
The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. The technology represents a broader transformation in brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers. The modular, all-in-one detachable panels can transform legacy shopping cart fleets into intelligent platforms without requiring complete replacement of existing infrastructure. For complete details about the announcement, please refer to the full press release available at https://ibn.fm/G2sqC.
This deployment comes as retailers worldwide seek to enhance the physical shopping experience with digital capabilities that were previously only available online. By retrofitting existing shopping carts rather than replacing entire fleets, the solution offers a potentially cost-effective path to digital transformation for large retail chains with substantial physical footprints. The partnership demonstrates how traditional retailers can leverage technology to compete in an increasingly digital marketplace while maintaining their physical store advantages.
