United Franchise Group has appointed Christina Parsons as its new Chief Intelligence Officer, a role created to advance the company's data integration and analytical capabilities across its global franchise network. Parsons will be responsible for shaping strategic direction and executing the company's vision for data-driven integrations, including point-of-sale systems, advertising platforms, and AI-powered tools designed to improve decision-making and performance in marketing and sales functions.
Ray Titus, Founder and CEO of United Franchise Group, noted that Parsons previously worked with the company as a vendor partner before being brought on to conduct an in-depth business analysis. Her critical thinking and analytical expertise working with multi-unit franchise brands paired with her in-depth knowledge of our company will be a tremendous asset to our brands and franchisees, Titus said. Parsons brings over twenty years of digital marketing experience to the position, having supported national brands across multiple industries.
Prior to joining United Franchise Group, she served as Executive Vice President of Marketing and Creative Strategy at Marketing.com, a role she assumed following the acquisition of DAS Group—a digital marketing company she founded and led as president. During her tenure as an agency partner, Parsons supported UFG and its franchise brands, giving her familiarity with the organization's operations and challenges. I understand the challenges franchisors face when scaling and launching campaigns, Parsons stated. My history working with UFG positions me to hit the ground running and implement strategies that capitalize on opportunities uncovered through search, attribution, customer modeling, and predictive sales analytics.
Her work will support both internal franchise development efforts and the company's more than 1,800 franchisees worldwide. The appointment signals United Franchise Group's commitment to leveraging data and technology to strengthen its franchise systems. With a portfolio that includes brands like Signarama, Fully Promoted, Black Optix Tint, Transworld Business Advisors, and food concepts under Big Flavor Brands such as The Great Greek Mediterranean Grill and Graze Craze, the organization operates across more than 80 countries.
Parsons' role will focus on implementing tools and strategies that enhance performance across this diverse network, supporting franchisees in local markets while driving overall growth. For more information about United Franchise Group and its affiliated family of brands, visit https://www.UnitedFranchiseGroup.com.
