Datavault AI has announced a collaboration with Rifvlessi, a premium Fifth Avenue retail destination in New York City, to deploy the company's DVHOLO holographic display platform and ADIO spatial audio technology beginning in February 2026. The partnership aims to enable luxury fashion and lifestyle brands to sponsor immersive holographic and spatial audio experiences within high-value physical retail environments. This initiative is designed to support brand storytelling, pre-sale initiatives, and measurable consumer engagement while generating new revenue opportunities through Datavault AI's data experience, valuation, and monetization framework.
This deployment represents a practical application of the company's broader technology platform, which leverages Web 3.0 and high-performance computing to provide solutions for experiential data perception, valuation and secure monetization. Datavault AI's technology suite includes the Information Data Exchange, which enables Digital Twins and licensing of name, image, and likeness by securely attaching physical real-world objects to immutable metadata objects. The company's cloud-based platform serves multiple industries including sports & entertainment, events & venues, biotech, education, fintech, real estate, healthcare, and energy through HPC software licensing.
The collaboration with Riflessi demonstrates how Datavault AI's Acoustic Science Division technologies, including WiSA, ADIO and Sumerian patented technologies, can be applied to create foundational spatial and multichannel wireless HD sound transmission in retail environments. These immersive experiences are intended to enhance consumer engagement through detailed analytics and data collection capabilities built into the platform. This retail media technology deployment comes as physical retail locations seek new ways to compete with online shopping experiences while creating additional revenue streams.
The technology offers brands the opportunity to connect with consumers through immersive storytelling while collecting valuable engagement data through Datavault AI's comprehensive analytics and marketing automation tools. The full press release detailing this collaboration can be found at https://ibn.fm/lh5VI. As with all forward-looking statements, actual results may differ due to various factors beyond management's control, including risks detailed in the company's SEC filings available at http://IBN.fm/Disclaimer. The technology represents a convergence of physical retail, immersive media, and data monetization that could reshape how luxury brands engage consumers in high-value retail environments.
