Datavault AI Inc. has entered a collaboration with premium Fifth Avenue retail destination Riflessi to deploy immersive retail media technologies beginning in February 2026. The partnership will implement Datavault AI's DVHOLO holographic display platform and ADIO spatial audio technology within the New York City luxury retail environment, creating new opportunities for brand engagement and revenue generation. The collaboration enables luxury fashion and lifestyle brands to sponsor immersive holographic and spatial audio experiences within high-value physical retail spaces. These technologies are designed to support brand storytelling initiatives, pre-sale campaigns, and measurable consumer engagement while generating new revenue streams through Datavault AI's data experience, valuation, and monetization framework.
The company's comprehensive approach to experiential data is detailed in their corporate communications available through their investor newsroom. Datavault AI's technology platform serves multiple industries through its Acoustic Science and Data Science divisions. The Acoustic Science Division features patented technologies including WiSA, ADIO and Sumerian foundational spatial and multichannel wireless HD sound transmission technologies. These innovations cover audio timing, synchronization and multi-channel interference cancellation, creating the technical foundation for the immersive experiences planned for Riflessi's retail environment.
The Data Science Division leverages Web 3.0 capabilities and high-performance computing to provide solutions for experiential data perception, valuation and secure monetization. The company's Information Data Exchange enables Digital Twins and licensing of name, image, and likeness by securely attaching physical real-world objects to immutable metadata objects. This technology framework supports responsible AI implementation with integrity while offering completely customizable solutions with AI and Machine Learning automation, third-party integration, detailed analytics, marketing automation and advertising monitoring.
The deployment at Riflessi represents a strategic application of Datavault AI's cloud-based platform in the retail sector, where the company already serves multiple industries including sports & entertainment, events & venues, biotech, education, fintech, real estate, healthcare, and energy. The collaboration demonstrates how physical retail environments can evolve to incorporate advanced digital experiences that bridge the gap between online and offline consumer engagement while creating measurable value for brands through data-driven insights. This partnership highlights the growing convergence of physical retail, immersive technology, and data monetization strategies in the luxury sector.
By implementing holographic displays and spatial audio within a premium retail setting, the collaboration creates a template for how traditional brick-and-mortar locations can transform into multimedia brand experience centers while maintaining their core retail functions and generating additional revenue streams through sponsored content and data analytics. The integration of these technologies represents a significant shift in how luxury retail spaces can leverage digital innovation to enhance customer experiences and create new business models that combine physical presence with digital engagement capabilities.
