The ERP/CRM Software Blogs has appointed Judy Van Der Linden as its first Member Success Manager, a newly created position designed to provide dedicated support to the platform's growing community of Microsoft Dynamics partners. This strategic hire comes as digital marketing becomes more competitive for VARs and ISVs in the Microsoft Dynamics ecosystem, with partners facing pressure to stand out while often operating with limited marketing resources. Co-founder Anya Ciecierski emphasized that creating this role was an intentional decision to ensure members continue to feel supported and valued as the community expands. "Even as we've grown, our values haven't changed," Ciecierski said. "We still care deeply about the people behind the logos." The platform, which began in 2009 with the mission of helping Microsoft Dynamics partners "use the power of the group" to increase visibility, now supports nearly 200 partners globally.
Van Der Linden brings decades of specific experience within the Microsoft Dynamics ecosystem, including marketing roles at Microsoft Dynamics partners and community-building work with Dynamic Communities. Her familiarity with the community means many ERP/CRM Software Blog members won't be starting from scratch in their relationship with her. "Judy understands this community because she's been part of it," Ciecierski noted. "She's been a member of the blogs, and she's helped build community at scale. Our members won't be starting from scratch with her, there's already trust there." In her new role, Van Der Linden will work directly with members to help them maximize their membership benefits, understand available opportunities, and navigate the evolving content and visibility landscape.
The appointment reflects the platform's ongoing commitment to maintaining high-touch service despite growth, focusing on helping partners market smarter, build credibility, and achieve results without sacrificing the human connection that has defined the platform since its inception. The personal connection between Van Der Linden and the ERP/CRM Software Blog adds another dimension to this appointment. Ciecierski revealed that Van Der Linden was her mentor when she first entered the Microsoft Dynamics channel more than 20 years ago. "I've always admired her integrity, her marketing expertise, and the way she genuinely cares about people," Ciecierski said. "Bringing her onto the team feels like a full-circle moment and one that directly benefits our members."
As digital marketing becomes increasingly competitive for Microsoft Dynamics partners, platforms like the ERP/CRM Software Blogs that emphasize community, trust, and long-term partner success are positioning themselves as essential resources. The network helps partners increase visibility, build credibility, and improve digital marketing results through expert-driven content on its various sites. Partners can learn more about membership and resources at https://www.groupbloggers.com.
