Avanti Green Eco Cleaning has earned Green Seal certification, an independent, third-party designation for environmentally responsible cleaning practices that requires companies to meet rigorous, science-based criteria showing they use eco-friendly products, reduce waste, improve energy and water efficiency, and manage chemicals responsibly. The certification comes from Green Seal, a Washington, D.C.-based nonprofit devoted to environmental sustainability that is a member of ISEAL, a London-based organization that sets standards for sustainability certifications. According to founder and Chief Executive Officer Claudia Meneses, whose company is marking its 15th year in business, this achievement validates the company's daily operations and provides clients with assurance about their cleaning practices.
Research suggests sustainability can offer competitive advantages in today's market. In a September 2023 Harvard Business Review report, researchers Ashley Reichheld, John Peto, and Cory Ritthaler wrote that eco-friendly brands appear positioned to gain market share as consumption patterns shift toward truly sustainable brands that make good on their promises to people and the planet. Business leaders have echoed these findings, with Forbes Business Council member Mikhail Kadymov writing in 2023 that eco-friendly businesses can reduce costs while strengthening consumer trust and positioning themselves as industry leaders.
For commercial buildings, schools, health care sites, and office environments, Avanti Green's Green Seal-certified services support environmental, social, and governance initiatives, Leadership in Energy and Environmental Design credit requirements, and sustainability reporting goals. Meneses cited research from the U.S. Environmental Protection Agency and Harvard T.H. Chan School of Public Health showing that improved indoor air quality leads to fewer employee sick days and increased productivity. Additionally, Green Seal and Leadership in Energy and Environmental Design-aligned findings indicate that properties prioritizing wellness and sustainability are more attractive to tenants and buyers, supporting higher retention rates, stronger leasing performance, and increased property value.
The certification matters because it represents more than just environmental responsibility—it connects to tangible business outcomes and health benefits. As consumers and businesses increasingly demand authentic sustainability practices, third-party certifications like Green Seal provide measurable validation of environmental claims. This development reflects broader market trends where sustainable practices are becoming integral to business competitiveness, operational efficiency, and long-term value creation across multiple sectors.
