A2Z Cust2Mate Solutions Corp. has launched a dedicated Retail Media Division, marking a strategic expansion of the company's smart retail technology platform into in-store media and data-driven monetization. The new division is supported by expanded development, analytics, sales, and product teams and strengthened by the addition of senior retail media executives with experience across leading data, media, and retail organizations. As retail media emerges as one of the fastest-growing segments in global advertising, driven by demand for first-party data and closed-loop measurement, A2Z Cust2Mate is positioning its Smart Cart platform to extend retail media beyond ecommerce and into physical stores.
This enables personalized, point-of-decision advertising while creating a new recurring revenue stream for retailers and brand partners. The company's flagship innovative smart cart solutions are transforming brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers. Cust2Mate's AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations.
This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. Its modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits. For more detailed information about the company's solutions and forward-looking statements, readers can review the full terms of use and disclaimers on the InvestorBrandNetwork website applicable to all content provided by IBN.
The company creates innovative solutions for complex challenges that bring innovation, ease, excitement and value to retailers and shoppers through its technology platform. The launch of the Retail Media Division represents a significant strategic move as the retail media market continues to expand rapidly, with advertisers increasingly seeking access to first-party data and measurable in-store advertising opportunities. By leveraging its existing smart cart infrastructure, A2Z Cust2Mate can offer brands targeted advertising at the critical point of purchase decision while providing retailers with valuable additional revenue streams without disrupting the shopping experience.
The integration of media capabilities directly into the shopping cart ecosystem allows for closed-loop measurement of advertising effectiveness, addressing a key challenge in traditional retail advertising. This development comes at a time when retailers are seeking new ways to monetize their physical store assets and customer data while maintaining privacy compliance. The company's approach combines the personalization capabilities of ecommerce with the immediacy of physical retail, creating opportunities for dynamic pricing, promotional offers, and product recommendations that respond to individual shopper behavior in real time.
