The Argentine Football Association (AFA), reigning FIFA World Cup champions, has partnered with Verofax to launch Vamos Argentina, an AI-powered fan experience platform designed to transform Argentina's 900+ million fans into micro-influencers. The platform introduces a unique Digital Media category that lets fans create branded experiences with secure, templated GenAI-driven images and videos featuring Argentine players and matchday scenes, which they can instantly post to their preferred social platforms.
Vamos Argentina unlocks a new brand sponsorship channel, giving brands the ability to reach 4 billion sports followers through GenAI-driven fan experiences featuring brands and products. This approach is powered by AFA's passionate fan pool and Verofax's unique agentic AI technology. Through the platform, fans are incentivized to create AI-driven experiences with selfies, official players, videos and memorabilia, with each post integrating brand assets while ensuring compliance, brand safety and consistent sponsor visibility across millions of posts.
Leandro Petersen, Chief Marketing Officer of AFA, stated that the partnership opens a new chapter for the association, describing Vamos Argentina as a revolutionary platform for fans worldwide to connect through generative AI experiences and drive international growth. He emphasized that it creates a powerful sponsorship channel, providing brands with measurable Return on Ad Spend (ROAS) and a repeatable, scalable way to engage with AFA's global fan base.
Wassim Merheby, CEO of Verofax, added that AFA is pioneering official GenAI experiences as a new channel for brand sponsors. By training AI engines on players, the company delivers authentic AI-powered experiences featuring sponsors' brands at a fraction of the cost of traditional approaches. With over 100 million AFA followers, 250-500 million match viewers and 900 million combined player followers, Vamos Argentina offers unprecedented reach and engagement.
Live demos at the launch event showcased how fans can become micro-influencers in seconds. With a single photo, the AI creates immersive moments featuring real players, official kits, AFA backdrops, and branded product placements ready for instant sharing. Each post carries sponsor branding, amplifying authentic fan-driven content across social networks. Sponsors benefit from guaranteed fan posts per brand campaign, reaching millions of targeted sports followers at unmatched CPM rates compared to traditional influencer marketing.
Campaigns are fully managed by Verofax, with gamified fan experiences and incentives such as VIP tickets, signed merchandise, and exclusive meet-and-greets to drive participation and engagement. With limited sponsorship slots available, AFA will begin promoting Vamos Argentina packages in January 2026, supported by a global marketing campaign to activate fans worldwide. To learn more about sponsoring AFA's AI-powered fan experiences, visit https://afa.verofax.com.
