As screen time reaches record highs with adults averaging over seven hours daily on screens, video creator Greg Wasz is advocating for intentional digital storytelling to preserve memories and foster connection. More than 60% of parents express concern that family memories are being lost in endless photo rolls and forgotten files, a trend Wasz believes intentional video creation can reverse through his work with Greg Wasz Productions and his YouTube channel documenting family travel experiences.
Wasz emphasizes that creating meaningful content, particularly with family, requires slowing down and being present to remember important moments. His approach focuses on storytelling, pacing, and emotion rather than chasing viral trends. "I'm focused on telling stories that still mean something years from now," Wasz explains, reflecting a growing shift among creators advocating for long-form, intentional content over short-form burnout. The urgency of this message is underscored by research showing over 80% of digital content created today is never revisited, while nearly 70% of families rarely look back at old photos or videos.
Studies indicate active creation improves memory retention and emotional connection compared to passive consumption, with Wasz arguing that storytelling through video helps families reclaim their digital lives. "Editing is where the story really comes together," he says. "That process forces you to relive moments, reflect on them, and decide what actually mattered." With a background in communications and early media exposure through an internship with David Letterman, Wasz understands storytelling power but emphasizes balance and accessibility. "Consistency matters more than perfection," he notes, encouraging individuals to take small steps rather than waiting for platform changes.
His recommendations include turning family moments into story-driven videos instead of mere clips, revisiting and editing existing footage rather than endlessly capturing new content, and focusing on documenting experiences rather than performances. Wasz's philosophy represents a response to digital fatigue, advocating for technology use that enhances life recollection rather than escape. "The goal isn't views," he adds. "It's creating something your family will actually want to watch again." This approach addresses concerns about memory preservation while promoting more meaningful engagement with digital tools in everyday family life.
