Splash Beverage Group, Inc. announced that Senor Frog's has selected Chispo Tequila as its house tequila across an initial group of locations in Florida, the Bahamas, and Mexico. This rollout represents Chispo's first high-profile national hospitality partner, providing early validation of the brand's positioning and quality as it begins to scale in the on-premise channel. Senor Frog's, an internationally recognized restaurant and entertainment brand owned by Grupo Anderson's Mexico, selected Chispo following an extensive evaluation of authentic tequila brands. The selection focused on taste profile, consistency, and resonance with the brand's broad and diverse customer base. Chispo's smooth character and approachable style distinguished it in a competitive field of premium and value-positioned tequilas.
William Meissner, President and Chief Marketing Officer of Splash Beverage Group, stated that this development aligns with the company's strategic goals for Chispo. The Senor Frog's team was described as thoughtful, disciplined, and thorough in their selection process, with the partnership seen as a significant early endorsement for the new brand. Meissner emphasized that Senor Frog's represents fun, quality food and beverage, and authenticity, making their choice of Chispo as house tequila across multiple markets particularly meaningful. This launch demonstrates the company's strategy of building the brand deliberately with the right liquid, partners, and customers, moving from vision to execution.
The initial placement at Senor Frog's locations is expected to introduce Chispo to hundreds of thousands of guests annually, providing meaningful visibility and repeat trial in a high-energy, experiential on-premise environment. Splash views Senor Frog's as an important initial platform within Grupo Anderson's portfolio and a potential foundation for expanded collaboration across additional restaurant concepts over time. Chispo Tequila is produced in Jalisco, Mexico in partnership with ZB Distillery, a respected distilling operation known for its commitment to quality and traditional tequila craftsmanship. This collaboration ensures consistent production standards and supports Chispo's long-term growth strategy in both domestic and international markets.
Splash expects to continue expanding Chispo's distribution footprint through additional on-premise and retail partnerships as the brand builds momentum in 2026 and beyond. More information about the company and its brands can be found at https://www.SplashBev.com and https://www.chispotequila.com.
