Emplify Health has earned a gold-level certification as a Family Friendly Workplace, recognizing the organization's commitment to employee well-being and life balance. The certification followed a comprehensive evaluation of workplace policies including flexible work options, parental leave, healthcare benefits, and family-centered support programs. "At Emplify Health, we recognize that supporting a healthy life balance is critical to our employees' well-being and long-term success," said Scott Rathgaber, MD, CEO of Emplify Health. "This certification reinforces our commitment to fostering a workplace where our team can thrive both professionally and personally."
As a certified employer, Emplify Health is now entitled to use the Family Friendly Workplaces logo in its talent attraction and retention efforts and gains access to additional program benefits. The organization also makes an annual conduit contribution to nonprofit organizations that support families, selecting The Parenting Place in La Crosse and Encompass Early Education and Care in Green Bay this year. Family Friendly Workplaces hosted simultaneous news conferences in La Crosse and Green Bay to honor the achievement. Wisconsin Governor Tony Evers attended the La Crosse event, while Green Bay Mayor Eric Genrich participated in the Green Bay ceremony.
"In our conversations, Emplify Health was quick to recognize that supporting families not only strengthens their organization — it's also simply the right thing to do," said Neil Kline, Executive Director of Family Friendly Workplaces. Emplify Health represents the largest employer to be certified as a Family Friendly Workplace, bringing the total to 71 certified employers across Wisconsin covering over 24,000 employees and their families. This certification comes at a critical time as Wisconsin faces a long-term workforce shortage that threatens the state's economic vibrancy. From now through 2050, Wisconsin's workforce is expected to shrink before stagnating, creating an urgent need for strategic responses to human resources challenges.
"Emplify Health is the latest employer to join this effort to address our workforce shortage," said Kline. "They were quick to recognize the importance of strategically engaging with this challenge, and of securing Wisconsin's future economic vibrancy." The certification program evaluates employers based on their family-friendly policies and practices, with more information available at https://familyfriendlyworkplaces.org. The certification demonstrates how workplace policies supporting families can serve as a strategic response to broader economic challenges, particularly in regions experiencing demographic shifts and workforce declines. By implementing comprehensive family support measures, employers like Emplify Health not only enhance employee satisfaction and retention but also contribute to stabilizing regional labor markets during periods of economic uncertainty.
