The Surcheros restaurant chain has officially opened its newest corporate-owned location in Hickory Flat, Woodstock, marking another step in the brand's Georgia expansion strategy. A formal ribbon-cutting ceremony with the Cherokee Chamber of Commerce is scheduled for February 4, 2026, at 10:00 a.m., solidifying the restaurant's integration into the local business community. Located at 6764 Hickory Road, this opening represents Surcheros' continued commitment to growing within its home state. Founder and CEO Luke Christian emphasized the company's alignment with the community's character, stating that Woodstock's dynamic growth made it an ideal location for their combination of fresh ingredients and Southern hospitality. The restaurant aims to become a destination for both families and students throughout Cherokee County.
The new location features Surcheros' signature menu of customizable bowls, grilled burritos, tacos, and quesadillas, all prepared fresh to order with premium ingredients. Christian highlighted the brand's philosophy that great food should be both accessible and exciting, with hand-rolled grilled burritos and fresh-made bowls serving as central offerings. The restaurant includes a spacious dining area and vibrant salsa bar, providing guests with personalized dining experiences whether they choose to eat in, order for pickup, or utilize third-party delivery services through DoorDash and Uber Eats. Beyond individual dining, Surcheros offers professional catering services for groups of ten or more, positioning the restaurant as a resource for team lunches, family gatherings, and special occasions. Operating hours are from 10:30 a.m. to 9:00 p.m. daily, providing consistent accessibility for the community.
Guests can enhance their experience by downloading the Surcheros app through Google Play or the App Store to join the rewards program, where points earned on purchases can be redeemed for future meals alongside exclusive annual benefits. This opening follows Surcheros' established business model that has driven success since 2007, focusing on Tex-Mex meals served with exceptional service where guests are welcomed warmly. The brand's expansion reflects both its popularity and strategic growth plans, with the Woodstock location serving as a corporate-owned anchor in the region. For additional information about the brand and its offerings, visit www.surcheros.com.
