American Rebel Holdings, Inc. has entered into a strategic distribution agreement with Tri-Eagle Sales that will expand the company's American Rebel Light Beer across North and North Central Florida. The partnership covers a 16-county territory including Gainesville, Tallahassee, Ocala and surrounding markets, building on existing momentum in the state. The agreement is designed to accelerate retail velocity, support chain placements and expand on-premise activations in 2026. Tri-Eagle Sales will provide comprehensive coverage across the territory, managing logistics, cold-box execution and event-level activation. This includes activations at Gainesville Raceway where American Rebel Light Beer will serve as the Official Beer.
American Rebel Holdings describes itself as America's Patriotic Brand and has evolved from a manufacturer of branded safes and personal security products into a diversified patriotic lifestyle company. The company now offers products across multiple categories including safes, concealed carry products, apparel, accessories, and beverages. The introduction of American Rebel Light Beer represents a key component of the company's distribution-first growth strategy across the United States. The company positions American Rebel Light Beer as "America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer" and is leveraging its brand position to build a scalable national platform across multiple consumer categories. More information about the company can be found at www.americanrebel.com and www.americanrebelbeer.com.
This distribution expansion represents a significant step in the company's strategy to establish a national presence for its patriotic lifestyle brand. The partnership with Tri-Eagle Sales provides American Rebel Holdings with established distribution infrastructure and market expertise in key Florida markets. The focus on both retail and on-premise activations, including event sponsorships like the Gainesville Raceway partnership, demonstrates a multi-channel approach to brand building and market penetration. The announcement was made through InvestorWire, a specialized communications platform that provides wire-grade press release syndication services. InvestorWire is part of the Dynamic Brand Portfolio and offers various corporate communications solutions including press release enhancement and social media distribution. Additional information about InvestorWire is available at https://www.InvestorWire.com.
