Pride Holdings Group, a publicly traded LGBTQ+-focused holding company, announced the appointment of internationally acclaimed drag performer Ginger Minj as its latest brand ambassador. The partnership aims to strengthen the company's entertainment portfolio and community reach while supporting its growth strategy in hospitality, nightlife, and entertainment sectors. Ginger Minj, known worldwide for her appearances on RuPaul's Drag Race and RuPaul's Drag Race All Stars, brings significant fan engagement and cross-platform entertainment appeal to the role. As ambassador, she will collaborate with Pride Holdings Group on brand amplification, live entertainment initiatives, community engagement, and select investor-facing activations.
The company views this partnership as a strategic move to enhance its visibility and growth potential within culturally relevant LGBTQ+ entertainment assets. Mike Barrett, CEO of Pride Holdings Group, stated that Ginger Minj is not just an entertainer but a brand whose reach, credibility, and loyal global fan base directly support the company's strategy of scaling culturally relevant LGBTQ+ entertainment assets while building long-term shareholder value. The company continues to differentiate itself as a community-aligned, publicly traded entity leveraging entertainment and hospitality to drive both cultural impact and economic opportunity.
Strategic ambassador partnerships play a key role in expanding brand awareness, increasing foot traffic across operating assets, and attracting new audiences, investors, and strategic partners. Ginger Minj expressed enthusiasm about the collaboration, noting that it celebrates LGBTQ+ culture while supporting a company serious about growth, ownership, and creating real opportunities for the community. She emphasized that entertainment has power, as does investing in the future.
The appointment reflects Pride Holdings Group's ongoing focus on pairing iconic LGBTQ+ talent with a scalable business platform designed to deliver both social impact and financial performance. The company expects these ambassador relationships to enhance marketing efficiency, elevate brand equity, and support expansion across entertainment-driven properties and experiences. More information about the company's initiatives can be found at https://www.prideholdingsgroup.com.
