SEGG Media Corporation has appointed Jamie MacLaurin as senior vice president of its sports business while securing supermajority control of approximately 68% of Veloce Media Group's outstanding equity. The company indicated it will extend a global offer to acquire the remaining minority interests to streamline governance and align long-term strategy. This strategic acquisition positions Veloce to contribute approximately $20 million in annual revenue beginning in the first quarter of 2026, significantly enhancing SEGG's financial outlook and operational capabilities.
MacLaurin, who co-founded Veloce Media Group and serves as CEO of Quadrant, will continue leading both entities while identifying broader commercial opportunities across SEGG's sports portfolio. He will leverage Quadrant's creator-led motorsport brand, which was co-founded with 2025 Formula One World Champion Lando Norris, and Veloce's rapidly expanding digital ecosystem. Veloce reported 153% year-over-year revenue growth between 2023 and 2024, demonstrating the company's strong market position and growth trajectory that attracted SEGG's investment.
The acquisition enhances SEGG's capabilities in immersive fan engagement, ethical gaming, and AI-driven live experiences through Veloce's established digital infrastructure. This move aligns with SEGG Media's broader strategy of redefining how global audiences interact with content through its portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. The integration of Veloce's digital ecosystem provides SEGG with advanced technological platforms to deliver innovative content experiences to sports and entertainment audiences worldwide.
The corporate development represents a significant consolidation in the digital sports media landscape, bringing together SEGG's established media properties with Veloce's growing digital platforms. The full press release detailing this corporate development can be viewed at https://ibn.fm/Q2dI2. This strategic partnership creates synergies between traditional media distribution and emerging digital engagement models, potentially setting new standards for how sports content is created, distributed, and monetized in an increasingly digital-first entertainment environment.
