Bardahl has selected Intershop Communications AG to power its new global B2B commerce platform, replacing multiple independent e-commerce systems that evolved separately across subsidiaries. The international industrial group will consolidate these fragmented systems to standardize processes, strengthen governance, and support long-term international growth through digital transformation. The new commerce platform will be embedded within Bardahl's ERP-centered IT architecture, ensuring product and commercial data remain managed in core enterprise systems while enabling seamless digital commerce workflows.
Bardahl plans to leverage Intershop's advanced PunchOut capabilities and Customer Engagement Center to integrate efficiently with customer procurement environments and support complex B2B sales interactions. The initiative focuses on automating ordering workflows and enabling customer-specific pricing and catalog structures across business units. Markus Dranert, CEO of Intershop, stated that this replatforming project highlights the increasing demand among industrial enterprises for powerful and scalable B2B commerce solutions that can thrive on a global stage. He emphasized that Bardahl's diverse landscape demands robust governance, seamless ERP integration, and adaptable rollout strategies.
Florentin Guillemin, Chief Information Officer of Bardahl, added that the initiative establishes a strong commerce foundation enabling more efficient operations, international process alignment, and consistent B2B customer experiences. The implementation follows a phased rollout strategy beginning with Bardahl Industrie, establishing a robust core platform before expanding to additional business units including Automotive, Marine, Agro, Motorcycle and Powersports, Heavy Duty, Racing and Maintenance Solutions. This structured approach allows Bardahl to validate and refine the platform model before broader organizational extension, ensuring scalability while accommodating specific entity requirements.
The project is delivered in collaboration with Intershop implementation partner Elosi, whose expertise in complex B2B environments played a key role during platform selection. Merryl Cocq, Project Manager at Elosi, noted that Bardahl's initiative combines strategic platform consolidation with operational complexity across multiple entities and markets. Together with Intershop, they are building a scalable and future-proof commerce environment that supports both standardization and business-unit flexibility. More information about Intershop's solutions is available at https://www.intershop.com.
