Built-Right Digital, a digital marketing agency specializing in home service contractors, has expanded its customer relationship management return on investment reporting tools to enable contractors to track marketing ROI by channel with greater precision. The agency builds advanced reporting systems on clients' existing CRM platforms to connect advertising spend, leads, sales activity, and closed revenue in a unified location. For many home service companies, marketing data is dispersed across ad platforms, call tracking systems, CRMs, and spreadsheets, complicating efforts to identify which channels are driving profitable growth. Built-Right Digital's marketing ROI reporting for contractors aims to solve this problem by providing clients with clearer visibility into the complete customer journey, from initial investment to revenue generation.
The reporting tools assist contractors in monitoring key growth metrics such as customer acquisition cost, average order value by channel, revenue by source, lead-to-sale conversion rates, and ROI by channel. This delivers more detailed insight into performance across various channels including Google Ads, Meta Ads, search engine optimization, Local Services Ads, referrals, and direct traffic. Chris Lee, Vice President of Growth at Built-Right Digital, stated, "We've been building ROI tools on top of our clients' CRMs so they can track full-funnel performance from dollars spent to dollars generated. Contractors deserve the same level of reporting granularity that private equity-backed businesses use to make smart growth decisions."
Built-Right Digital indicates these CRM reporting tools for contractors are designed to enhance budget allocation, marketing accountability, and decision-making processes. Rather than depending solely on lead counts, contractors can gain a better understanding of which channels attract the best customers, highest-value jobs, and strongest returns. The agency collaborates with businesses throughout the home services sector, encompassing bathroom remodelers, roofers, HVAC companies, plumbers, electricians, landscapers, and other home improvement contractors. This expansion of reporting capabilities addresses a critical need in an industry where marketing effectiveness directly impacts operational sustainability and growth, allowing contractors to optimize strategies based on concrete financial data rather than assumptions.
