The MarketingPulse and eTailingPulse conferences, organized by the Hong Kong Trade Development Council, will be held concurrently on March 19 at the Hong Kong Convention and Exhibition Centre. Under the theme "Generate New Growth," the events will focus on how brands can rethink growth strategies amid global market uncertainty, featuring about 70 global e-commerce experts, marketing executives, and brand representatives across 30 thematic sessions. The conferences adopt a dual-track approach advancing both e-commerce development and brand marketing. Experts will speak on topics including agentic AI, lifestyle e-commerce, quick commerce, and global brand expansion, examining innovation in e-commerce alongside global marketing trends and emerging consumer opportunities.
The rise of e-commerce has injected new momentum into global economic growth, with governments encouraging small and medium-sized enterprises to develop e-commerce capabilities to enhance market competitiveness. Jinhee Lee, Chief Operating Officer of South Korea's leading health and beauty brand Olive Young, will present on building a high-growth ecosystem for Korean beauty brands through seamless omnichannel operations and data-driven marketing strategies. Haijun Wang, Founder, CEO & Chief Experience Officer of Atour Group, will discuss experience differentiation and customer segment operations strategies for integrating hotel and retail businesses. Pauline Brown, former Chairman of LVMH North America, will share how to leverage "aesthetic intelligence" to elevate brand value and shape consumer perception in e-commerce.
Yatong Qiu, Vice President of Taobao&Tmall Group at Alibaba, will address how brands can tackle demand through flexible merchandising strategies and real-time marketing in quick commerce, while Terry Li, Vertical General Manager of Smart Retail at Tencent, will explore agentic AI-driven e-commerce strategies. A session titled "Decoding the Gateway to ASEAN: Cross Border Growth and Market Entry Strategies" will feature speakers including Luca Barni, SVP, Commercial at Lazada Group, sharing practical experiences in expanding within ASEAN markets. The conference will address e-commerce legal and regulatory challenges, as well as brand and product localization strategies for this dynamic region.
Kenie Kwok, Creative Strategy Lead at Meta, will share the latest trends in brand account management and user preferences on the Threads platform, while actor Ng Siu-hin will offer insights on building engagement as a content creator. The "Meet the Celebrity" dialogue series will feature actor and singer-songwriter Louis Cheung discussing personal brand management, and content creator Mayaowill will explore innovative promotional approaches for music works. The "Healing Economy and IP Marketing" session will feature speakers including Yiying Wang, Founder and Designer of Noodoll Limited, exploring how brands can engage younger generations through "oshikatsu culture," healing trends, and intellectual property-driven consumer behavior.
The conferences will introduce a new "e-Commerce Connect" feature showcasing one-stop e-commerce solutions from nearly 30 exhibitors, along with digital marketing workshops and networking activities. For more information on speakers and the detailed programme, please visit https://marketingpulse.hktdc.com/conference/mp/en. Additional event details can be found at https://marketingpulse.hktdc.com/conference/mp/en/programme and https://marketingpulse.hktdc.com/conference/mp/en/speaker.
