The Platform Group SE & Co. KGaA has acquired optical company Blickpunkt GmbH Brillen und Contactlinsen through its subsidiary Feine Augenoptik Beteiligungs-GmbH, marking another expansion of the company's Optics & Hearing segment. This segment was established in the 2025 financial year to connect local optical stores with the MyGlasses online platform, creating a bridge between physical retail locations and digital commerce. Dieter Meis, Managing Director of the Optics & Hearing segment, emphasized that the Starnberg location offers strong quality and a high-value customer base, and that this acquisition, combined with existing premium specialist stores FreudenHaus and Söhnges, will help expand the company's optical retail line.
This acquisition follows the company's previous expansion in the optics sector during the 2025 financial year, when five companies comprising over 30 locations nationwide were acquired, including Beste Aussichten GmbH, Karrasch & Nolte, and Freudenhaus Optik Handels GmbH based in Munich. The Optics & Hearing segment has demonstrated strong financial performance with an EBITDA margin ranging from 20-25%, indicating the profitability of this strategic direction. Dr. Dominik Benner, CEO of The Platform Group, described the company's entry into the optical industry as a well-considered long-term strategy, explaining that expanding nationwide locations and linking them with online activities is building a stable and highly profitable segment.
The next strategic step involves integrating local opticians into the platform, creating a hybrid retail model that combines physical stores with digital capabilities. This approach leverages The Platform Group's existing software and platform expertise to build a comprehensive optical retail network that serves customers through multiple channels while maintaining the personalized service traditionally associated with local opticians. The Platform Group operates as a Europe-wide software company active in 26 industries through proprietary platform solutions, with a partner network comprising more than 16,000 partners who use platform solutions to address both B2B and B2C customers across various industries.
According to preliminary figures, the company achieved revenue of EUR 728 million in 2025 with adjusted EBITDA of EUR 55 million, demonstrating the financial scale that supports these strategic acquisitions. More information about the company can be found at corporate.the-platform-group.com. This acquisition strategy reflects broader trends in retail consolidation and digital transformation within the optical industry, where established local businesses are being integrated with online platforms to create synergies between physical retail locations and digital commerce. By acquiring Blickpunkt GmbH and other optical companies, The Platform Group is positioning itself to capitalize on the growing demand for hybrid retail experiences that combine the convenience of online shopping with the expertise and personal service of local optical professionals.
