A2Z Cust2Mate Solutions Corp. announced a five-year strategic agreement valued at approximately $50 million with Carrefour Israel to deploy 4,000 smart carts across its store network. The rollout, beginning in the third quarter of 2026, includes full delivery of hardware, software, infrastructure and support, while granting A2Z exclusive retail media and data monetization rights across the platform. This agreement positions A2Z to capture recurring revenue from fast-growing global retail media and data markets while advancing large-scale adoption of smart cart technology.
The company's Cust2Mate platform transforms everyday shopping carts into AI-powered, connected commerce platforms that elevate the in-store experience, turning each visit into a seamless, personalized, and rewarding journey. The Smart Cart platform helps retailers and brands grow revenue through targeted retail media and real-time shopper engagement at the moment purchase decisions are made. It delivers actionable, real-time data that provides full visibility into in-store shopper behavior and decision-making. With its modular, state-of-the-art technology, Cust2Mate enables retailers to increase revenue, optimize store operations, and mitigate loss across their chains at scale.
This deployment represents a significant step in the evolution of in-store retail technology, connecting retailers, brands, and shoppers directly at the point of purchase. The broader collaboration between A2Z and Carrefour Israel spans data, retail media and digital services, creating a comprehensive ecosystem for modern retail operations. For more information about the company's technology, visit https://www.cust2mate.com.
The agreement's implications extend beyond the immediate hardware deployment, as the exclusive rights to retail media and data monetization create a recurring revenue stream for A2Z. This positions the company to benefit from the expanding retail media market while providing Carrefour Israel with advanced technology to enhance customer experience and operational efficiency. The partnership demonstrates how traditional retail is embracing digital transformation through physical store innovations, with the smart cart deployment serving as a catalyst for broader technological integration in brick-and-mortar environments. The exclusive monetization rights grant A2Z control over valuable consumer data and advertising opportunities within Carrefour Israel stores, creating a sustainable business model beyond initial hardware sales.
The timing of this agreement coincides with increasing global investment in retail technology as physical stores seek to compete with e-commerce platforms. By implementing 4,000 smart carts across Carrefour Israel's network, A2Z establishes a significant footprint in the Middle Eastern retail market while demonstrating the scalability of its Cust2Mate platform. The data generated through these smart carts will provide unprecedented insights into in-store shopping patterns, enabling both retailers and brands to make more informed decisions about product placement, promotions, and inventory management. This deployment represents not just a technological upgrade but a fundamental shift in how retailers interact with customers and monetize the physical shopping experience.
