Chuck Pisciotta is transitioning his ITS WHO YOU KNOW workshop from a three-day group event to individualized online video sessions, responding to strong demand from enterprise sales professionals. The new format aims to help participants overcome obstacles in building relationships, accessing decision-makers, and growing strategic accounts. Pisciotta, who developed the program from decades of experience leading high-value business initiatives and enterprise sales, centers its philosophy on the principle that opportunity follows relationships and that trusted professional connections can create lasting business value.
The one-on-one program begins with a 30-minute video call priced at $100. During this initial session, Pisciotta will learn about the participant's specific challenges and discuss tailored strategies. Follow-up video sessions are available at one hour for $150 each, or as a package of five sessions for $650. Those interested can Click to register for an introductory video call to begin the process.
Pisciotta's career began at Bell Labs during a transformative period in modern communications. He later helped launch AT&T Data Security Services and has built a career spanning software, professional services, global sales leadership, marketing, mergers and acquisitions, corporate development, and strategic business development. He currently operates under the Peak Performance brand, advising professionals and organizations on relationship-driven business growth.
"Throughout my career, I've seen that technical expertise and product knowledge matter, but relationships are what ultimately create opportunity," said Pisciotta. "Trust opens doors, credibility creates momentum, and strong professional networks generate value for years to come."
In addition to the one-on-one sessions, Pisciotta offers conference speaking and advisory services. Peak Performance, a U.S.-based advisory firm, works with multinational corporations to unlock high-stakes enterprise sales opportunities, help sales executives gain early access to decision-makers, and protect recurring revenue by stabilizing at-risk accounts. Pisciotta also serves on the advisory boards of select companies.
This shift to a personalized format reflects a broader trend in professional development where tailored coaching is increasingly valued over generic group workshops. For enterprise sales professionals, the move could mean more effective skill-building and faster results in building strategic relationships. The change underscores the growing recognition that relationship capital is a critical driver of business success, and that investing in personalized guidance can yield significant returns. As companies continue to navigate complex sales environments, Pisciotta's adapted approach may provide a model for how expertise is delivered in an on-demand, virtual world.
