Thailand's Department of International Trade Promotion (DITP), under the Ministry of Commerce, will present the THAI SELECT Festival 2026 on 21 July 2026 at Vanderbilt Hall, Grand Central Terminal, New York City. The festival aims to strengthen the presence of authentic Thai cuisine in the United States, expand international recognition of the THAI SELECT certification, and create new commercial opportunities for Thai restaurants, food producers, and exporters.
The United States is one of Thailand's largest export markets for food products, making it a strategic partner for the growth of Thailand's food industry. Through the festival, DITP seeks to connect American consumers with authentic Thai cuisine while reinforcing the competitiveness of Thai restaurants and promoting demand for premium Thai ingredients. Her Royal Highness Princess Ubolratana Rajakanya Sirivadhana Barnavadhi has graciously accepted the invitation to preside over the opening ceremony, underscoring Thailand's commitment to promoting authentic Thai cuisine globally.
Under the theme "Thai SELECT Playground – Play with Thai Flavors," the festival offers an immersive culinary experience. Visitors can explore Thailand's rich food culture through authentic flavours, regional specialties, cooking demonstrations, cultural showcases, and interactive activities. Inspired by a playground concept, the event encourages guests to discover the diversity and craftsmanship of Thai cuisine.
A major highlight will be signature dishes prepared by 15 THAI SELECT-certified restaurants from across New York, showcasing both traditional favourites and contemporary interpretations. Visitors will have opportunities to engage with Thai culinary traditions through hands-on experiences and interactive exhibitions. Internationally acclaimed Thai actors Mile Phakphum Romsaithong and Apo Nattawin Wattanagitiphat will make special appearances, participating in fan activities while introducing authentic Thai cuisine to broader audiences. Their participation reflects Thailand's integrated approach to promoting culture, entertainment, and gastronomy as drivers of global soft power.
The festival is part of DITP's broader strategy to strengthen the international competitiveness of Thailand's food industry by increasing global awareness of the THAI SELECT certification, encouraging wider adoption of Thai ingredients by overseas restaurants, and creating new opportunities for Thai food exporters. By strengthening the international profile of authentic Thai cuisine, DITP supports sustainable growth across Thailand's food value chain and reinforces the country's position as a leading culinary destination.
THAI SELECT is Thailand's official certification mark awarded by the Ministry of Commerce to restaurants and food products that meet recognized standards of authentic Thai taste, quality, and culinary excellence. The certification serves as a trusted guide for consumers worldwide seeking genuine Thai dining experiences while supporting Thai businesses in international markets.
As Thailand continues to expand the global presence of its food industry, the THAI SELECT Festival 2026 demonstrates how culinary diplomacy can generate tangible economic value by strengthening international consumer confidence, supporting Thai entrepreneurs overseas, and creating new opportunities for trade, investment, tourism, and long-term business partnerships between Thailand and the United States.
