First Orion, a provider of branded communications solutions, has announced a partnership with Vodafone to launch network-based INFORM Branded Calling capabilities for enterprise customers across the United Kingdom. The collaboration aims to help businesses clearly identify themselves when making calls, thereby improving answer rates and restoring trust in phone communications.
According to the announcement, the launch comes at a critical time for the UK market, where scam calls are a daily concern, and consumers are increasingly reluctant to answer unknown or unverified numbers. This trend has made it harder for legitimate businesses to reach customers, as many calls go unanswered or are flagged as spam. By enabling enterprises to present verified, recognizable identities at scale across Vodafone's network, the service seeks to bridge the gap between consumer safety and business communication needs.
The UK launch utilizes Vodafone’s CAMARA-based network APIs to verify and brand calls. This technology allows enterprises to display their verified name and logo on the recipient's phone screen, even if the number is not saved in the contact list. The network-based approach ensures that the branding is delivered at the carrier level, providing a higher level of trust and security compared to third-party solutions.
First Orion, described as a market leader in branded communication solutions, offers a comprehensive suite of services including branded calling and messaging, advanced analytics to optimize call programs, and real-time fraud detection to protect customers. The company is a valued partner to Fortune 500 companies and is integrated into the largest U.S. mobile carriers. More information about First Orion’s solutions can be found at firstorion.com.
The partnership with Vodafone marks First Orion’s expansion into the UK market, leveraging the carrier's extensive network and advanced API capabilities. For enterprises, this means improved call answer rates, enhanced brand recognition, and reduced risk of their calls being misidentified as spam. For consumers, it offers greater transparency and confidence when receiving calls from businesses.
Industry experts note that the timing is crucial, as phone scams continue to rise, and regulators push for stronger caller identification measures. By providing a network-based solution, Vodafone and First Orion are addressing a key pain point for both businesses and consumers, potentially setting a new standard for branded communications in the UK.
