naoo AG (Dusseldorf: Ticker: NAO; ISIN: CH1323306329), operator of the naoo social media and commerce platform, reports strong early signals for its product format naoo Worlds, which launched in July. Eight Worlds are now live, with six more already agreed and set to launch in the coming weeks. The initial creators selected for naoo Worlds command a combined social media following of more than 3 million users, providing a substantial pre-existing audience to convert into naoo's own ecosystem.
Early user metrics are promising: since the launch of Worlds on the naoo Map in early July, weekly active users on the Map have grown by 59%, and average app session length has increased by roughly 10%. These signals support the central growth hypothesis behind naoo Worlds: creator-driven communities that are thematically and geographically relevant can boost engagement and create new connection points for businesses.
naoo Worlds combines creator content, communities, real-world places, and local businesses in a new social media format. Users can discover recommendations, content, places, and offers within a World, moving seamlessly between digital content and physical locations. The integration of the Kingfluencers network, acquired by naoo in 2025, has been instrumental in accelerating the rollout. The influencer marketing platform enables naoo to engage suitable creators with existing communities for new Worlds and expand the format city by city.
The initial focus is on building high local density in Zurich, while the format is already expanding into other regions. Alongside planned Worlds in Basel and Bern, Gregs World in Lausanne marks the first World live in French-speaking Switzerland. Automatic translation of Worlds, posts, offers, polls, and games into each user's device language provides the technical foundation for a rollout across language regions.
With the first businesses and exclusive offers now live within Worlds, the next stage of development is underway. naoo is connecting three central assets: creators and their communities, the naoo platform, and businesses and offers from naoo Business. The goal is to convert existing social media reach into persistent communities within naoo and link them to local discovery, offers, and real-world activation.
Dr. Thomas Wolfensberger, Founder and Strategic Advisor of naoo, commented: "The first weeks of naoo Worlds have been strategically very encouraging for us. We're seeing demand from creators, rising usage, and the first businesses becoming part of these new communities. That's exactly what our growth thesis is built on: naoo should be a platform where creators and businesses can build persistent communities and translate digital attention into real-world interaction. With Kingfluencers, we also have a unique network to scale this model."
The early traction of naoo Worlds validates the company's strategy to merge digital engagement with local commerce, potentially setting a new standard for creator-led social media platforms. As the format expands, it could offer businesses a novel way to reach engaged communities and drive foot traffic, while giving creators a sustainable platform to monetize their influence.
