Mullen Automotive Inc., trading under NASDAQ as MULN, has revealed plans to rebrand as Bollinger Innovations, with a ticker symbol change expected by August 15, 2025. This strategic rebranding involves consolidating operations under the Bollinger name, moving commercial vehicle functions to Oak Park, Michigan, and merging sales, marketing, and service divisions to enhance efficiency and cut costs. The company has already implemented cost-saving measures, including laying off 155 employees and reducing annual operating expenses by at least $35 million, to bolster fiscal health and support the development of its Class 1, 3, and 4 commercial electric vehicles (EVs).
Key models in Mullen's portfolio, such as the Mullen ONE and THREE, along with the Bollinger B4—known for its impressive 7,325-lb payload capacity and 185-mile range—are central to the company's growth strategy. Leadership is confident in securing significant sales orders this fiscal quarter, signaling a strong market potential for its EV lineup. This rebranding and operational overhaul highlight Mullen Automotive's dedication to solidifying its stance in the competitive EV market, leveraging the Bollinger brand to expand its product offerings and appeal, especially in the commercial EV space.
The move mirrors the broader industry's pivot towards sustainability and innovation, as demand for eco-friendly transportation solutions continues to rise. By aligning its operations and brand identity more closely with its strategic goals, Mullen Automotive, soon to be Bollinger Innovations, is positioning itself as a key player in the transition to electric mobility.
