SEGG Media Corporation (NASDAQ: SEGG, LTRYW) has made a strategic investment in Veloce Media Group, a leading digital motorsports and gaming platform, as part of its expansion under the Sports.com brand. The £40 million ($53 million USD) pre-money investment is structured in two tranches, with SEGG securing a call option to acquire a 51% stake in Veloce. This initiative aims to enhance SEGG's portfolio in immersive sports content and motorsports media, particularly appealing to Gen-Z and millennial demographics worldwide.
Veloce Media Group, which recently expanded by acquiring Quadrant, supported by Formula 1 driver Lando Norris, reported $17.5 million USD in revenue for the fiscal year ending March 2025. With over 750 million monthly views, Veloce's significant influence in the digital motorsports and gaming sectors is evident. This investment not only consolidates SEGG's stance in the sports media industry but also supports its strategy to innovate fan engagement through ethical gaming and AI-driven live experiences. For more information, visit https://ibn.fm/mbqBj.
