BEAUTÉ SEOUL is set to transform the hair care industry with its latest collection tailored for natural curly hair, launching in time for Amazon Prime Day 2025. This innovative range combines traditional K-beauty science with the specific needs of textured hair, emphasizing inclusivity and environmental responsibility. The collection features products such as the Hooded Hair Dryer Attachment for at-home salon care, Batana Oil Hair Growth Shampoo Bar for scalp health, Cowash Cleansing Conditioner Bar with Tea Tree for gentle hydration, and Black Seed & Argan Oil Leave-In Spray for frizz control and curl definition. Formulated with renowned ingredients like Batana oil, tea tree, argan, and black seed oil, these products reflect the K-beauty ethos of effective, clean formulations.
This initiative addresses the historical neglect of curly and textured hair in Asian beauty standards. Through partnerships with textured-hair stylists and curly hair ambassadors, BEAUTÉ SEOUL ensures its offerings genuinely cater to the needs of individuals with curly hair, fostering empowerment and delight in their hair care routines. Beyond providing high-quality solutions, this launch marks a pivotal step towards inclusivity and authentic self-expression in the beauty sector.
