Minivela, a bilingual drama shorts platform dedicated to Latino audiences, has announced Cristina Sarnoff as its new shareholder and strategic partner. Sarnoff, with her extensive experience at Warner Bros. Discovery US Hispanic, will spearhead Brand Partnerships, Productions, and Distribution, aiming to amplify Minivela's presence on digital, connected TV, and global streaming platforms.
Angela Sustaita-Ruiz, CEO of Brilla Media, Minivela's parent company, emphasized Sarnoff's industry credibility and deep studio connections as pivotal for Minivela's expansion. Sarnoff's personal ties to the Latino community and her vision for Minivela as a contemporary homage to traditional novelas highlight the platform's distinctive market stance. Amid the growing popularity of micro-dramas, Minivela is poised to craft cultural narratives that appeal to Latino Gen Z and Millennial demographics.
In her new role, Sarnoff will focus on forging branded partnerships, managing production integrations, and extending Minivela's content into feature films and limited series. This initiative is part of a broader collaboration involving Carlos Ponce, Brilla Media, Numatec, and Sarnoff Media Co., all united in their commitment to diverse and genuine storytelling. Minivela's portfolio, spanning genres from romantic comedies to supernatural thrillers, is tailored for family audiences and accessible via platforms like YouTube and social media.
Strategic alliances with Chicano Hollywood and creator Haydita Veloz ensure a continuous flow of compelling content. Minivela's storytelling innovation, coupled with Brilla Media's Nuestro Media network, presents unique opportunities for brands to engage with multicultural viewers. The platform's advertiser-supported framework and widespread distribution underscore its potential to transform entertainment for Latino communities globally.
