G6 Hospitality, known for Motel 6 and Studio 6, has launched an updated My6 app featuring AI personalization to streamline the booking process for guests and boost property occupancy. The app's AI-powered recommendation engine matches guests with properties based on their preferences, addressing the common search for 'Motel 6 near me' and enhancing property visibility.
Key features of the My6 2.0 app include dynamic homepage experiences, personalized deals, AI-driven recommendations, and lister rankings. It also offers a save and compare feature, AI-powered amenity tags, and an interactive map for trip planning, all designed to improve transparency and user experience.
Since its launch, the app has contributed to a 14% increase in direct bookings and a decrease in reservation drop-offs. Planned updates aim to further enhance the guest experience with AI-driven ranking improvements, more payment options, and the integration of Tripadvisor reviews.
This initiative reflects G6 Hospitality's dedication to using technology to benefit both guests and property owners, marking a significant advancement in the digital transformation of the hospitality industry.
