Legitimate, a leader in NFC technology, has released a report highlighting the significant impact of NFC tags on post-purchase marketing strategies. The study reveals that embedding NFC tags into products such as merchandise, footwear, and event wristbands creates new opportunities for engagement and data collection, with a 95% marketing opt-in rate from consumers.
The report identifies key trends, including a 1.67x average re-scan rate, suggesting strong consumer loyalty. Event launches can increase scan volumes by 3x–5x, with over 40% of scans occurring after the first week, demonstrating the lasting engagement NFC tags can foster. Geographic data from scans in over 65 countries, including top cities like Los Angeles, Tokyo, and Paris, offers brands valuable insights for targeted campaigns.
Examples from various industries underscore the effectiveness of NFC tags. A K-Pop collaboration recorded 16,000+ scans with a 61% claim rate, while a Puma/Roc Nation partnership saw a 2.68x re-scan rate. These cases highlight how NFC-enabled products can act as a new marketing channel, enabling precision advertising, automated communications, and localized events based on real-time consumer behavior.
Legitimate's technology provides a unique method for collecting zero-party data and turning physical products into enduring digital relationships. This innovative approach allows brands to overcome traditional marketing constraints, establishing a direct and quantifiable connection with their audience. The findings position NFC tags as a fundamental element of future marketing strategies, where each scan offers a chance to enhance consumer engagement and loyalty.
