Attention Experts, a Sydney-based digital strategy firm, has expanded its global presence by opening new offices in London and Dublin, responding to the growing demand for data-driven digital marketing services across Europe. Founded in 2016, the agency has seen steady growth, serving clients in over 30 industries, including tourism, e-commerce, and nonprofit organizations.
George Hawwa, Founder and Managing Director, emphasized the expansion's strategic importance, driven by client demand and the pursuit of transparent, measurable digital outcomes. The new locations aim to provide localized expertise while maintaining the firm's commitment to data integrity and delivering tangible business results.
The agency offers a wide range of services, from social media strategy to SEO and programmatic advertising, all focused on achieving specific objectives like conversion rates and ROI. Beyond client services, Attention Experts is active in digital education, with Hawwa lecturing at the University of Sydney and sharing his knowledge globally.
Since 2020, the firm has partnered with notable organizations and holds certifications from Meta and Google. Despite its expansion, Attention Experts remains dedicated to its boutique approach, prioritizing service quality and strategic selectivity. The agency now operates in Sydney, Melbourne, London, and Dublin, reinforcing its position as a global digital strategy leader.
Hawwa highlighted the firm's focus on navigating the digital landscape's evolution, especially with AI advancements and privacy regulation changes. The European expansion underscores the agency's commitment to offering performance-driven, sustainable digital strategies in a dynamic environment.


