Tiffany Guarnaccia, Founder and CEO of Kite Hill, is set to illuminate the transformative role of artificial intelligence in the field of communications at the AI for Communicators conference in San Francisco. Her session will delve into how AI is reshaping media strategy, offering communications professionals a roadmap to navigate and harness these changes. The conference, taking place from June 3-5, 2025, aims to equip attendees with the knowledge to thrive in a tech-driven landscape.
Guarnaccia's presentation will cover the enduring value of press releases in an AI-dominated era, the necessity of crafting content that appeals to both human audiences and algorithmic systems, and the integration of communications across diverse platforms. A focal point of her discussion will be the shifting dynamics of earned media and the strategic importance of securing coverage in trade publications to bolster brand credibility in AI-influenced search environments.
With Kite Hill's pioneering work with AI-driven startups, Guarnaccia brings invaluable insights into leveraging AI for enhanced communication strategies. Her agency's experience underscores the potential of AI to revolutionize how messages are crafted and disseminated, offering a competitive edge to those who adeptly incorporate these technologies.
The session will stress the imperative for communications professionals to remain flexible and forward-thinking, embracing AI's capabilities to foster more impactful audience engagement. For more information on the conference, visit https://www.aiforcommunicators.com.
